LEGO Botanicals
Campaign & ACTIVAtion
Like every rose, even LEGO has its thorn. It’s most often seen as only a toy brand, but this Valentine’s the goal was to move beyond the toy aisle and into... A flower shop?
blooming against traditional conventions
and films…
to Pinterestable stills…
and some earned visibility…
Resulting in us selling out weeks before Valentine’s Day.
Oops…?
Agency
Our LEGO Agency/The LEGO Group
Creative Team
Hazel Tracey
Agustina Lavignasse
Mya Rydman