LEGO Botanicals

Campaign & ACTIVAtion

Like every rose, even LEGO has its thorn. It’s most often seen as only a toy brand, but this Valentine’s the goal was to move beyond the toy aisle and into... A flower shop?

blooming against traditional conventions

and films…

to Pinterestable stills…

and some earned visibility…

Resulting in us selling out weeks before Valentine’s Day.

Oops…?

Agency
Our LEGO Agency/The LEGO Group

Creative Team
Hazel Tracey
Agustina Lavignasse
​Mya Rydman