YTK -
GENERAL UNEMPLOYMENT FUND

This campaign for the general unemployment fund YTK was designed to remind people amidst a global pandemic that you can never be sure what comes next. That's why it pays to be prepared.

“You Never Know What's Next”

The year 2020 was in many ways like a cosmic surprise attack. None of us could have guessed what was to come. A pandemic, a state of emergency, forest fires, elections… By October we were already so used to the year's catastrophe roulette that we would no longer be surprised, by anything.

​Be that as it may, membership of the YTK - General unemployment fund protects your back in times of extreme uncertainty, when you no longer even dare to guess what to expect around the corner.

Launched nation wide, the campaign included media such TV, OOH, Social media and digital.