Atelier Torbjörn Tillander

Campaign

THE Luxury of a new generation.

​Atelier Torbjörn Tillander was releasing their first collection made by, and for, the newer generation just when covid-19 hit. So we were facing two problems; How do we get the new generation excited about high class jewellery, while we’re all stuck in quarantine?

The answer was simple: An instagram filter.

The filter was the first of its kind and spread like wildfire. It was marketed only through organic channels and in the first week over 4600 people tried the filter. The website also got a heavy boost with 96% new visitors and the average age went from fifty plus to twenty-something, over night.

The Transparency collection sold out faster than any collection before it.

 

GRAND ONE 2021

Best Social Media Campaign
HONORARY MENTION

VUODEN HUIPUT 2021

Experiential Design
SHORTLISTED

Creative / Art Director
​Mya Rydman