NAKUNA
Young lions Finland / Digital 2020
GOLD WINNER
It's time to rebrand porn.
Let’s talk about sex. It’s a thing that surrounds us day to day, even if we don’t want to admit it to ourselves. And if from time to time it might seem tricky and confusing to us adults; just image how teens perceive it!
There’s immense societal pressure among the youth to conform to sexual stereotypes. There are brand-sanctioned, flawless body types still plastered all over social media. Unspoken deadlines for when to have sex, how to have sex and with whom to have sex with. All this muddies the waters.
So what do we do?
Simply said; Ethical porn. We create a real porno magazine & media that’s diverse, inviting, educational, and above all, sexy.
It’s THE porn magazine you want your 13 year old to hide under their bed.
“Go f*ck yourself! And here’s how.”
“Young Lions Finland Winners will go to Cannes next year – The work Nakuna by Joel Huttunen and Mya Rydman will rebrand porn.”
Marmai/Kauppalehti >
Creative / Art Director
Mya Rydman
Creative / Copywriter
Joel Huttunen