LEGO MARVEL
Campaign
Welcome to the LEGO Marvel Brickverse.
To capture the interest and the non-existing attention span of tween boys, we needed to make LEGO Marvel cool again. Like really cool. So we created a whole new Marvel Universe – the Brickverse, officially known now as Earth-0937 in the Marvel Multiverse.
The Brickverse is a place where every tween can be the God of their own multiverse, where the power to re-build the Marvel universe and tell their own stories is entirely in their hands.
We partnered with YouTuber and Marvel superfan Preston to challenge 5 LEGO Master Builders to create something that had never been built before…
A QUINJET THAT
DEFIES GRAVITY
The first ever
Shelfverse
A MASSIVE LENTICULAR PORTRAIT OF HEROES & VILLAINS FIGHTING FOR THEIR OWN SIDE
THE GREATEST BATTLE EVER, as a dance battle
And A LIFE-SIZED IRON MAN SUIT, that MOVES!
Agency
Our LEGO Agency/The LEGO Group
Creative Team
Mervin Ignacio
Mya Rydman
Justin Joshua