LEGO WICKED: For good
Campaign
A fashionably thrillifying LEGO collaboration.
We partnered up with fashion influencer & mega-Wicked fan Micarah Tewers and AFOL (Adult Fan Of LEGO) Justin, and created five stunning outfits that showcased just how jaw-dropping LEGO can be in the world of fashion. Micarah then picked her favorite that she wore to the global 'Wicked: For Good' premiere in New York City!
The content was extremely successful with over
18,5 M
ORGANIC VIEWS
a lot of very engaged fans
Agency
Our LEGO Agency/The LEGO Group
Creative Team
Mya Rydman, Creative Lead
Bianca Lubbers, AD
Trevor Hickey, Copywriter
