LEGO WICKED: For good

Campaign

A fashionably thrillifying LEGO collaboration.

We partnered up with fashion influencer & mega-Wicked fan Micarah Tewers and AFOL (Adult Fan Of LEGO) Justin, and created five stunning outfits that showcased just how jaw-dropping LEGO can be in the world of fashion. Micarah then picked her favorite that she wore to the global 'Wicked: For Good' premiere in New York City!

The content was extremely successful with over

18,5 M
ORGANIC VIEWS

a lot of very engaged fans

and Micarah’s outfit predicaments going viral on multiple channels

Agency
Our LEGO Agency/The LEGO Group

Creative Team
Mya Rydman, Creative Lead

Bianca Lubbers, AD
Trevor Hickey, Copywriter