THE EMBASSY OF FINLAND in stockholm

The Swedes have long seen Finland as being grey, old and snowy, but now it was time to change that perception. We needed the youth of Sweden to realise that Finland is a modern and progressive country, with a lot of cultural activities and groundbreaking architecture.

There is a long history of brother and sisterhood between Finland and Sweden, whenever the other country need help the other one steps in.
And the Swedish youth age between 16-29 is the most stressed people in the entire Nordics. At the same time as the Finnish people are the happiest people on the planet.

With the concept "Finnish Tingles" The Embassy of Finland in Stockholm want to step in to help the Swedish youth to reduce stress, through ASMR. In the Finnish Tingles series, the Swedish youth gets informed about all the different things you can find and do in Helsinki and Finland. But all delivered in the format of relaxing ASMR.