The city of Vaasa
Campaign
A NON-CRINGY CAMPAIGN
How do we get teens to take corona precautions during their most festive time of the year? For this covid-filled graduation season, the city of Vaasa wanted to get the message of covid restrictions across to the local teens, in a way that doesn't make them cringe.
How? Well, let them say it themselves. We paired up with local (and global) tiktok star Jennifer Käld @jennifererica, and chairman of the youth council and influencer Antonio Teca @antonio.teca to help teens understand the precautions needed, through striking visuals and people they admire.
“It's Time to Stay at Home for Now”
“It's the Summer of Social Distancing”
“Trust in the Flying Kiss”
“The City of Vaasa and Drama Queen encourages teens to keep a distance also during the summer: ‘There’s usually a spirit of rebellion’”
Marmai/Kappalehti 26.5.2020 >
Creative / Art Director
Mya Rydman
Creative / Copywriter
Joel Huttunen
Agency
Drama Queen Communications