Atelier Torbjörn Tillander

Campaign

AITO TILLANDER.

​Atelier Torbjörn Tillander is one of the finest jewellery ateliers in Helsinki, and a family business of 6 generations. The Tillanders have always made the most perfect jewellery, but now we wanted to show their imperfections. A family is never perfect, and with this campaign we wanted to show that they are just like you and me. ​With just a little finer jewellery.

The online campaign was an enormous success, with an incredible click through rate of 4,78% on social media, while the standard is around 2%.

 

Fine jewellery is not made to make the inside of your drawer look nice. Wear it, everyday and all day.

 

 

 

Creative / Art Director
​Mya Rydman

Creative / Copywriter
Joel Huttunen